Jasning

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Built for small crews. Not for ServiceTitan customers.

A note on who Jasning is for, and the bigger software it deliberately won't try to replace.

The temptation when you start building software for a vertical is to build the entire ERP. There's a long, satisfying list of features you could add. Inventory. Multi-stage quotes with parts. Peppol invoicing. Wholesaler integrations. Time sheets. A second mobile app for the boss.

Each one of those is real work and somebody is doing it well. Cafca and Robaws do installer ERP. Teamleader does mid-market sales and operations. ServiceTitan does enterprise field service. Their customers love them, and they should, because those tools fit those problems.

What's left over is the crew of two to ten people who don't have a warehouse, don't write multi-stage quotes, and live in WhatsApp and a shared Excel. There are a lot of them. They don't want an ERP. They want their Monday morning back.

That's the line Jasning draws.

What that means in practice

We will not add inventory management. If you need it, your business is past the point where Jasning is the right tool.

We will not add multi-stage quoting with parts lists. The dispatch board needs to know "what" and "how long", not "which exact bolt".

We will not add full accounting. Yuki, Billit, and others do that better.

We will not add a customer-facing booking widget. The dispatcher operates the board. (Calendesk does the booking widget thing well; that's a different product.)

What we'll keep doing

A clean, fast dispatch board. A built-in MCP server that's first-class, not bolted on. Driver routes, customer memory, SMS confirmations, a queue for unplanned work, and an honest weather forecast when one's relevant.

If we're tempted to ship something heavier, we'll first ask: would a 50-person installation business buy this? If yes, we won't ship it. If no, we might.

The trade-off

Saying "no" to most things makes the product less appealing to most people. That's fine. The crews we're for are easy to spot; they recognize themselves in the constraint. The pitch lands fast or doesn't land at all.

That's the trade-off, and we'd rather sit on the right side of it.

Filed under #essays #positioning
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